Many solo professionals whom I coach are people who provide services. They are coaches, consultants, creatives. And many of them are also beginning to create information products to sell on their websites. They are a smart alternative to cheap to hire and sell a product they can get a passive income.
But that's the problem: I see many of them trying to sell their e-book, tutorial, etc. on a website regularly. This list, a paragraph on the info-products and giveprice, and they expect many sales.
Wrong.
You have a special page that sells a "slippery slope" sales letter.
Remember that the Falls & Ladders game? If you've landed on an area that had a parachute, just down, Baby. No turning back. So your sales letter should be – a "slippery slope" that pulls the reader because it is so compelling and interesting.
Here is a simple diagram of the 13 items that you want. For an example of themall in action, go on my own website sales [http://www.boostbizezine.com].
1. Limit your browser.
The visitor must not be distracted by his ties to your bio, other products, etc. The idea is to keep this page, read your copy and leading to order. So on this page, the browser that only relates to the product (eg FAQs, 0rder N0W).
2. Give a powerful way.
The title can make or break your sales. If it is not compelling, your visitoris just a click away. Here's a simple formula as: "How _________ So You Can ____________." Make sure the 2nd part gives a great advantage, for example, "double your business" or "peace of mind."
3. Discuss the problem in perspective, or your own story to take.
Marketers call this "touch" to "." First discuss the problem or pain the reader, and then lead into how your product will solve. Or share your own failure to successfully drive thecan empathize with.
4. Tell us who you are.
If I'm going to buy stuff, I wonder why you are qualified to write on this subject. Give me the feeling that you've learned a lot about this subject and want to share with me.
Even add a photo of you and an audio greeting, like I did. These help the reader feel better knowing you, so that the confidence factor. " And people buy from those they feel they know, like and trust!
5. Use bulletsHeadlines mini.
Put all I get from your product. Not just a list of your content literally! Turn each point into an exciting secret. For example, your e-book has 5 tips for saving money on groceries. This ball could read, "Revealed: 5 ways you can save hundreds of dollars on your grocery bill per month. "
6. List of many testimonies.
Show your prospects that they are not the first to buy. It is effective to weave in storiesthroughout your sales letter or in a separate section for them. Enter the full name of each person and web address, and for extra power, post their photos and also a recorded interview.
7. Tell us why your product is such a great value.
How to price your product compare if I hired one-to-head? For example, the manual is a great value at $ 49 as a consultation time with me you would be $ 250.
8. Throw in some big bonuses.
Offering special bonuses(preferably created by you), so good you can sell them if you want. This is a list of resources, a collection of articles, plus advice on a certain topic, or consu1tation free.
9. Give an unconditional guarantee.
This puts your prospect at ease, making them no reason not to buy. A few turkeys will benefit from your generosity, but the amount of sales you get from this strategy dramatically outweighs the risk.
10. Request for immediate actionwith a limited supply in time.
Some sales pages use scripts to trick seems to always offer ends at midnight that day, but I find this offensive. If you really increase your price soon (and you should always be), list the exact date and stick to it. Others say simply an introduction, limited time offer.
11. Make it clear what to do absurd.
Nothing bothers me more than when I'm on a site, I have my credit card ready, and I can not findTo link $%#@&! Make your order process idiot-proof. Example: "Cl1ck below to N0W 0rder on our secure server." Sprinkle in your links page – Some people are willing to buy before the bottom.
12. Make a last resort.
In your PS, right after your signature, emphasize that I must act now. For example, "Do not miss this great 0pportunity. Remember, you can buy N0W and change your mind at any time."
13. Remember your detailsinformation!
Readers will have questions to provide an e-mail on your site that you or someone else will be checked at least daily. So do not feel better buying from a website that lists a real address and phone number?
© 2003-2004 Alexandria K. Brown